"The number of individuals who know how to make a can of Coke is zero. The number of individual nations that could produce a can of Coke is zero. This famously American product is not American at all. Invention and creation is something we are all in together. Modern tool chains are so long and complex that they bind us into one people and one planet. They are not only chains of tools, they are also chains of minds: local and foreign, ancient and modern, living and dead — the result of disparate invention and intelligence distributed over time and space. Coca-Cola did not teach the world to sing, no matter what its commercials suggest, yet every can of Coke contains humanity’s choir."
"You’ll remember you’re the one
That called on me to call on them
To get you your favors done
And after ev’ry plan had failed
And there was nothing more to tell
You knew that we would meet again
If your mem’ry served you well"
"Sitting in a room and building a mobile phone app is a very, very different undertaking from building a rocket ship. Exponential technologies tend to involve hardware, whether that means building a robot or creating a machine to manipulate tiny molecules. You can have a lot of smart people on a team and fail because it takes so much money to build a hardware company. It also requires time–sometimes a decade or more. And it’s possible for something to just be too difficult to build."