Today, customers of all types—business, retail, luxury, high-end, or bargain hunters—have pretty high expectations when it comes to interacting with the companies that wish to serve them. They (“we,” actually, since everyone reading this article falls into this category) are digitally enabled, smart customers. That means we don’t just expect that cross-channel, cross-platform experiences and interactions are seamless, error-free, and consistent—we demand it.
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